Al Marsa Obhur — Every Day a Holiday

Pankingdom Real Estate and SADAYEM by NHC were launching Al Marsa Obhur: 486 villas and townhouses in North Obhur, Jeddah, between the lakes district and the sea. The film had two jobs that rarely sit together. It had to put a hard offer on screen (villas from 293 m², prices from SAR 720,500 after Sakani housing support), and still feel like the project’s own line, “Calm you sail in.” One vertical film, 36 seconds, made for social feeds.

For Jeddah families, Obhur has always meant the weekend: the drive north, the chalet, the evening by the water. Everyone knows the feeling. They just get it once a week, at the end of a drive. So the idea was never the villa. It was the drive disappearing. Live where the city goes to rest, and the holiday stops being a destination and becomes an address.